If you're running a local business, it's important to make sure that you're doing everything you can to get the word out. One of the best ways to do that is through SEO. But what is SEO, exactly? And how can it help your business? In this post, we'll break down what SEO is and how you can use it to drive more traffic to your website. By following these tips, you can improve your website's ranking and attract more visitors!
Local SEO Checklist
All of us are probably aware of the term SEO (Search Engine Optimization) and how it can impact our business when we take it online. But do you know what local SEO is and how it can go a long way in making your business successful if done in the right way?
Local SEO is quite similar to regular SEO but the major difference is the way you target customers. The geographical aspect must be kept in mind while targeting the keywords because it is the proximity to the searcher which plays a significant role in local search rankings. So today we will waste no more time and know in detail about the must-do Local SEO Checklist for 2020 to increase your rankings for more leads.
Definite Location Strategy: You need to have a definite location strategy in order to be successful with local SEO. In this case, if you want to target customers from Geelong, Australia who are interested in photography and branding you need to customize your website content and include specific keywords targeting that area so that whenever anyone searches for photography and branding Flowagency comes up right on the top list of searches. Your website homepage should definitely contain an about us and contact us section so that a potential customer who lands up on your website can contact you easily.
Local SEO Content: We all know “Content is King” and the same applies while doing the local SEO too. You must create unique and high-quality content about the service you provide and the work you deliver. While creating the content keep the focus on the location where you want to target. Content and backlinks are the two most important parts of Google ranking criteria and the same applies in case of local SEO as well. It is a matter of fact that if your business website has good organic search ranking it’s bound to perform well in Google My Business too.
Add Citations: Citations are extremely important as it includes name, address, phone number and other vital details about your business. All these vital information are extremely useful as they help a lot in connecting your business with local customers. You can add manual or automatic citations as per your preference. While the manual citations can be controlled by you, automatic citations save a lot of time and effort.
Register with Google My Business: Google my business is a wonderful thing and it can give you the much-needed boost you require to increase your rankings for more leads. At the time of enlisting Google will verify your address and ownership of the business and once it’s done your business will show up on Google search rankings, Google Maps and in the local results box in the SERPS. In order to improve your local search ranking on Google always provide the accurate business name, address, business category, opening and closing hours and other vital information related to your business. Your customers will be able to post reviews about your business. Make sure to reply to every one of them irrespective of whether they are positive or negative reviews. This will increase your credibility and market position.
Optimize Title Tags: Title tags are similar to the title of the chapters in your book. The moment you read the title you get an idea about the chapter. A similar thing goes with title tags too. Title tags are part of the HTML code used in the website that gives an indication to the web crawlers and search engines about the title of the page and its content so that they can be ranked accurately with local search listings and improve visibility.
Thus to conclude we can say that having a good search ranking in the local SEO listing is not a difficult task at all. Let us complete following the points mentioned above and see the difference yourself. Call Stephan on 049006535 or email [email protected]